Be good to people
Help me help you help others—and help your own brand or business as a result.
As a small business owner, sticking an ad on my personal vehicle has never seemed like a good idea.
If your van or truck is your office and you have your logo on the side, awesome. If you’re in the business of auto care or custom parts, more power to you. However, car ads for random businesses (i.e. graphic design) only seem to stick with me if they somehow piss me off.
If I find myself driving alongside an ad for “Kyle’s Leather Goods,” I’ll usually get a glimpse at most. Kyle and his goods will be gone from my mind by the time I get where I’m going.
But if “Kyle’s Leather Goods” cuts me off in rush hour traffic, you better believe I’ll remember his name. It’s hard to forget anything that you’ve shouted to the heavens.
(Disclaimer: As far as I know, “Kyle’s Leather Goods” is a fictional business. Kyle, if you’re out there somewhere, I’m sure you’re great.)
“The one thing everyone can do to make themselves more appealing: simply be good to people.”
My point is, you want your business’s name to inspire positive emotions. Your product or service won’t appeal to everyone, and your style won’t be the best fit for every project, but the one thing EVERYONE can do to make themselves (and the brands they represent) more universally appealing is to simply be good to people.
It sounds obvious but it’s not always easy, so it’s important to operate in your day-to-day with this in mind.
Be good to your clients, and they will become your advocates. Be good to your advocates, and they will continue to bring you clients.
And, car ad or not, don’t cut people off in traffic.