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The NashVilla

Brand Identity   |   Website   |   Apparel
Custom Icon Set   |   Print Products

The NashVilla is a luxury Bed & Breakfast that has got to be the coolest house in Nashville. From the atmosphere and amenities to the two working recording studios and a backyard to match, this place is somehow luxurious, comfortable and creatively electrifying all at once.

We linked up with the NashVilla team early in their process of creating this business, around the time that renovations to the house were just finishing up. The team had the property and the business name ready to go, and they tapped us in to take things from there and build out the visual brand identity, website, merchandise, and more.

We started high-level with conversation and exploration around what the brand vibe should be. Who will stay here? (Musicians and music lovers.) What type of experience should people expect? (The comforts and conveniences of a newly-renovated house, plus the privacy and simple joys of a B&B.) What will the house stand for that is larger than itself? (Among other things: Music. Celebrating it, sharing it, and honoring the fine folks who create it.)


With all this and our own experiences hanging out in the house, we started noodling around with some initial ideas for a logo and a color palette to match the house's unique balance of Americana and modern vibes.

The logo idea that rose to the top was a traveling musician; a guitar-weilding cowboy in a clean, bold style. We threw that sketch into Adobe Illustrator and got to work ironing out every. last. detail.

A cluttered Adobe Illustrator artboard full of slightly different variations on the cowboy logo
the NashVilla main logo
the stylized cowboy hat pulled from the NashVilla cowboy logo

This little "hat" shape also happens to be a musical symbol for "rest" – precisely what the NashVilla offers to its guests. How 'bout that for some extra meaningful symbolism?

The NashVilla cowboy is one of our favorite logos we've ever made to date – and it was just the beginning of a whole lot more. A custom icon set, a system of colors and patterns, postcards, a welcome letter for guests, logo variations, merchandise, drinkware, business cards, and a made-from-scratch website (still in progress)... and there's even more still in the works.

We can't wait to share everything with you as the NashVilla continues to evolve, and we hope you're excited to book a few nights and hang your hat at this one-of-a-kind Music City treasure.

custom icons: a horse tied to a stake to represent free parking
custom icons: a key shaped like a guitar to represent easy access
custom icons: a wine glass and bowl of food to represent the stocked kitchen
custom icons: a coat rack with the cowboy's hat on it and a guitar leaning against it
custom icons: a mug of piping hot coffee to represent the coffee and wifi provided
custom icons: three luggage bags to represent checkout
NashVilla post cards
a welcome booklet that gives guests the lay of the land
leather patch hats with the NashVilla logo on the patch
NashVilla business cards that read 'hang your hat here' on the back
The NashVilla website shown on a mobile device
Close-up of a warm, welcoming fireplace in the NashVilla's main room
a photo of the NashVilla from the curb
a black metal sign of the NashVilla logo mounted on the wall in the house's main room
a black metal sign of the NashVilla logo mounted on the wall in the house's main room
interior shot of one of the bedrooms
interior shot of a very modern-looking bar
interior shot of a beautiful bathtub and shower
overhead photo of the NashVilla's large back yard with a fire pit, water features, and a picnic table that form the shape of a guitar
photo of a lovely couch on the house's back deck
another musical symbol for 'rest'

"We are beyond thrilled with our brand manager, Pen & Mug. We began this process with a home and a very blurry vision and these guys took it and hit it out of the ball park. Austin has a way of translating feelings and ideas into tangible material. He filled in the blanks and brought together the thoughts and ideas into one clear brand and mapped out the steps to get there. We continue to be “WOWED” by the team's knowledge, expertise and creativity, along with their heart and passion for this project. They show up and work until it is finished, and the outcome has been great success. Not only do we trust Pen & Mug, we believe they are a large part of the team at The Nashvilla."

Patricia Gross

Co-Owner of The NashVilla

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