(as explained by coffee)
The starting point of your project, whether that's a problem that needs solving, an exciting new idea, or a vision you've been dreaming up for years.
Develop the idea further, run it through fire. This could be a series of consultations and discussions, or just one conversation on the phone.
We dive in and explore a wide variety of potential solutions. We brainstorm, conduct research, and present a range of ideas to you as rough sketches. At this point, no idea is off limits.
We use knowledge, testing, and collaboration to filter out the bad and the "okay" solutions, leaving only the best. Then we take that and run with it to create a near-finished product.
Add sugar, cream, or keep it black; revise and fine-tune to taste until the completed product is everything you want it to be.
Share what we've made with the rest of the world, hot and fresh. Create brand addicts.