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Live On The Green Music Festival 2018

Digital Graphics   |   Event Signage
Credentials   |   Booklet   |   Print Ads
GIPHY Stickers   |   Snapchat Filter
Website Maintenance

Live On The Green is an outdoor festival in the heart of Music City unlike any other; a "tried-and-true recipe of crowd-pleasing touring acts plus a choice assortment of Nashvillians," in the words of the Nashville Scene. The artists are phenomenal, food trucks and vendors abound, and general admission to the whole thing is FREE. No foolin'.

We have been avid Lightning 100 listeners and Live On The Green attendees for years, and were thrilled to become part of the team putting on the festival's 10th season. Pen & Mug was responsible for a wide range of design work for the festival, including the lineup poster, VIP credentials, event signage, social graphics, print ads, updates to liveonthegreen.com, and more.

Across everything, it was our mission to capture the energy of the event and stay true to the existing brand, while finding subtle ways to freshen and elevate the look for a new landmark year.


across 2 stages


of live music

,000 FANS

avg. annual attendance

finale schedule graphic
countdown graphic
love nashville gif
official spotify playlist cover art
2018 lineup and schedule
jimmy eat world

"With its 10th season recently completed, Live On The Green has grown from a niche neighborhood concert series into a music industry force, which draws thousands of fans, pumps millions of dollars into the downtown economy and alters album release strategies for record labels."

The Tennessean

batman building gif
lineup announcment countdown
snapchat filter illustration
sheryl crow
rainbow kitten surprise

Audience Overview


U.S. states


of fans traveled 250 miles or more to attend the festival


rated their experience either "very good" or "excellent"
overview booklet cover
rainbow kitten surprise
mt joy

Nashville Scene Reader's Choice Awards



2013 – 2018



2012 – 2018



2011 – 2018



1998 – 2018

VIP and Backstage wristbands
theo katzman
photo of guests wearing backstage wristbands
matt and kim
Live On The Green digital promo graphic
3 days to show countdown graphic
Live On The Green branded snapchat filter
Lightning 100 on downtown building animation

"Pen & Mug does not suck at graphic design."

Christopher Paxton

Producer/Festival Director, Live On The Green

"We had a BLAST during the 2018 Live On The Green season."

City of Nashville

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