If you create animations or websites or both, you NEED to check out Lottie Animations – created by the design team at Airbnb.
Lottie is a new, open-source, SUPER simple way to export vector animations from Adobe After Effects as .JSON files for the web. These animations are crisper and smoother than GIFs or PNG sequence animations, are infinitely scalable without losing resolution, and have much smaller file sizes and faster load times. They also enable new levels of interactivity, such as playing an animation when you click something (think: "liking" a post) or matching the animation to the scrolling of a page like this one on our home page! (Interactive on desktop screens only.)
If you want to learn more about Lottie and see a batch of different examples, here is the instructions page that we followed to give life to our first few Lotties.
Pen & Mug