Pen & Mug
Brand Kitchen
Since 2015, our home-cooked brand has undergone a lot of growth and change. Here's a look at where we are today, and a few peeks back at where we've been.
Since 2015, our home-cooked brand has undergone a lot of growth and change. Here's a look at where we are today, and a few peeks back at where we've been.
default font
modified font for final logo
(click or hover to see default font)
A quick look back in time... and an example of how we revise, simplify, and refine logos and brand systems.
original logo (2015)
hand-drawn
...yeowza... :/
second gen. logo (2016-18)
upgrade to a bolder, cleaner,
more geometric look
CURRENT logo (2019)
simplified forms
unified line width
badge logo (2017-18)
second gen. badge logo (2019)
CURRENT badge logo
A brand is more than just a name and a logo; a brand is a promise. It's the full experience that a company provides, down to every detail. It's what a company claims to be and, perhaps even more so, it's what others say they are.
Here's what we're hearing from our clients and collaborators:
"When I came across Pen & Mug on Instagram, I knew right away he was the logo artist for our cafe. I loved his style, his design personality, and his general artistic vibes. I described to him what I had envisioned, and he brought everything to life! The experience exceeded all of our expectations! Everyday people tell us how much they love our logo, and we couldn't be happier with our choice to work with Pen & Mug!"
Katrina Yuille
Co-Founder, Sugar Fix Cafe
"Pen & Mug delivers. Period. On the creative side they're collaborative, imaginative, multi-talented, and unafraid to try new things. As a business they're prompt, organized, dependable, and super helpful. They're the kind of vendor you wish existed until you find out that they actually do!"
CJ Casciotta
Author, Media Producer, & Creator of Ringbeller
"Austin has distinguished himself among the very best designers we’ve had the pleasure to work with in nearly 5 years...but more importantly he’s just an open and friendly guy who really cares about producing good work."
Colin Pigott
Host, CreativeMornings Nashville
"The greatest design studio ever!"
Laura Schulenburg
Founder's Mom
¯\_(ツ)_/¯
In 2018 we opened the digital doors of our Online Shoppe! The reigning bestseller: Pen & Mug leather patch hats.
We love to let our sense of humor show. Sometimes that means writing things like our about page, and sometimes it means creating a series of illustrations spoofing our own brand name...
"Men & Pug"
"Pen & Pint"
"Travel Pen & Mug"
"Pending Mug"
"Mug & Crosspens"
"Nashville Predators Mug"
It's been an incredible journey so far, and there's a lot more to come! We can't wait to share it with you.