loading mug

Pen & Mug
Creative Lab

Brand System   |   Website

Since 2015, this home-cooked brand has undergone a lot of growth and change. Here's a look at where we are today, and a few peeks back at where we've been.

Cubano font

default font

modified Cubano for final logo
(hover to see default font)

Barlow font
Barlow semi condensed font
Barlow semi condensed font
Barlow condensed font

A quick look back in time... and an example of how we revise, simplify, and refine logos and brand systems.

the original – a dreadful hand-drawn Pen & Mug logo

original logo (2015)
...yeowza... :/

second gen. – Pen & Mug logo from 2016-2018

second gen. logo (2016-18)
upgrade to a bolder, cleaner,
more geometric look

the newest, toightest logo – 2019

CURRENT logo (2019)
simplified forms
unified line width

original Pen & Mug badge logo

badge logo (2017-18)

the new-and-improved badge logo (2019)

CURRENT badge logo (2019)

A brand is more than just a name and a logo; a brand is a promise. It's the full experience that a company provides, down to every detail. It's what a company claims to be and, perhaps even more so, it's what others say they are.

Here's what we're hearing from our clients and collaborators:

"When I came across Pen & Mug on Instagram, I knew right away he was the logo artist for our cafe. I loved his style, his design personality, and his general artistic vibes. I described to him what I had envisioned, and he brought everything to life! The experience exceeded all of our expectations! Everyday people tell us how much they love our logo, and we couldn't be happier with our choice to work with Pen & Mug!"

Katrina Yuille

Co-Founder, Sugar Fix Cafe

"Pen & Mug delivers. Period. On the creative side they're collaborative, imaginative, multi-talented, and unafraid to try new things. As a business they're prompt, organized, dependable, and super helpful. They're the kind of vendor you wish existed until you find out that they actually do!"

CJ Casciotta

Author, Media Producer, & Creator of Ringbeller

"Austin at Pen & Mug is how do we say... the MAN! He didn't get discouraged with our crazy wants and needs, he just wanted to give us a final product that we would be abundantly happy with. He turned a last minute idea into a brilliant design."

David Christopher & Erin Oakley

Band Members, Rutherford

"The greatest visual artist ever!"

Laura Schulenburg

Austin's Mom


"Austin has distinguished himself among the very best designers we’ve had the pleasure to work with in nearly 5 years...but more importantly he’s just an open and friendly guy who really cares about producing good work."

Colin Pigott

Host, CreativeMornings Nashville

"Austin carries himself and his work with confidence, professionalism and poise. What I liked the most is that he is ready to give advice, while at the same time showing sensitivity to yield to my preferences. I can say from experience that Austin has the rare ability to translate ideas and rough parameters into a form that meets and exceeds the expectations of his client."

Jonny Witkin

Owner, JWMS Outsourced CFO

"The turnaround was quick and he was accessible to me if I had any questions or revisions.  Austin was patient as I described the look and feel that I wanted for the project and was quick to offer other property examples to further my design vision. It was as if he was reading my mind!"

Elizabeth Craig

Cushman & Wakefield

In 2018 we opened the digital doors of our Online Shoppe! We have a small assortment of fun apparel and pins for sale, and plan to continue expanding our offerings.

pen & mug online shoppe

We love to let our sense of humor show. Sometimes that means writing things like our about page, and sometimes it means creating a series of illustrations spoofing our own brand name...

"Men & Pug"

"Pen & Pint"

"Travel Pen & Mug"

"Pending Mug"

It's been an incredible journey so far, and there's a lot more to come! We can't wait to share it with you.

Pen & Mug est. 2015 badge


(We share an article monthly, plus online shoppe updates and special offers.)

smiley mug