Building Brands That Break Through.

We’re Pen & Mug, a caffeine-fueled creative studio that believes great service is just as important as great results.

Brand Identity Checklist: 7 Considerations

A strong brand identity will help you build your reputation and leave a lasting impression on customers.

This brand identity checklist from Clutch (featuring a contribution from our very own Austin Schulenburg) includes everything you need to shape your identity, from a unique logo to thoughtful values. 

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