Big Machine 20th Anniversary Concert

Our team designed all the print & digital signage for this epic one-day concert celebrating Big Machine Label Group’s 20 year anniversary.

The drew a record-breaking crowd of 146,000+ people out to Broadway for an incredible evening of music, and featured an all-star lineup of artists including Riley Green, Sheryl Crow, and Brett Young, joined by stars from throughout BMLG’s 20-year history as well as current-day up-and-coming stars—and a few surprise guests!

The magic is in the details. Our team provided comprehensive creative design and branding support, and developing the key signage and banners that transformed Broadway into a high-octane spectacle. From wayfinding signage to stage banners (including a 120-foot banner above The Hard Rock Cafe), our creative helped ensure an exciting experience for over 146,000 fans.

This event also kicked off the Borchetta Bourbon Music City Grand Prix race weekend, and featured on-stage appearances by Scott Borchetta and several INDYCAR drivers.

Congratulations to Big Machine Label Group on their incredible 20-year milestone!

Check out this related project:

The Pen & Mug team is the best in the business. They were extremely quick and efficient, and their work was excellent. Moreover, they had positive attitudes and great teamwork.

Kristen Moser, Event Producer