Borchetta Bourbon Music City Grand Prix

The final race of the NTT INDYCAR Series 2025 season was one for the record books!

New Name, New Logo

In 2025 the title sponsor and presenting sponsor of this race both changed—the event was now the Borchetta Bourbon Music City Grand Prix presented by WillScot. The name change inspired a logo redesign and a complete overhaul of the brand style guides, which presented our team with a few unique and exciting challenges: an extremely long brand name, and an extremely short turnaround window to reimagine the look for this massive, high-visibility event.

Our team sprinted to create new logo concepts and style guides that feel clean and exciting, making sure to tie in elements from the previous Music City Grand Prix brand as well. We ultimately landed on the versatile logo system below that conveys the desired blend of energy and class, boldness and sophistication. 

Digital, signage, swag and more—all at INDYCAR speeds

Once the new brand identity was approved, our work had only just begun.

From vehicle wraps to sales decks, billboards to handouts, social graphics to stage banners and more, our team lead creative design for everything from before the on-sale announcement to after the checkered flag.

We’ve partnered with the Music City Grand Prix race since year one.
Look back at years 2021-2024:

We want to thank all of the fans, along with our partners and all the competitors for making the 2025 INDYCAR Championship Weekend so special. We look forward to building on all the positive momentum.

Anne Fischgrund, President of the Borchetta Bourbon Music City Grand Prix presented by WillScot