Merch Without the Mayhem
Friendly Arctic
Introduction
After refreshing their visual identity and solidifying their brand strategy, our friends at Friendly Arctic Screenprinting & Design needed a new-and-improved website to put their hard work to use.
We partnered with the marketing scientists at Love and Science and the Friendly Arctic leadership team to reimagine their website from the ground up — designing a site that showcases Friendly Arctic as the industry powerhouse they are, and carefully creating each page to deliver a delightful experience on any device.
Scroll to see before & after →






Pen & Mug played a huge part in the execution of our brand refresh. Our company website is obviously a huge component of our online presence, so it was quite important to us to get it right. They delivered on budget, on schedule, and the end result is fantastic. We couldn’t be happier.
Chris Paxton, President @ Friendly Arctic Printing & Design
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