Gilda’s Club Middle Tennessee

Gilda’s Club Middle Tennessee is a cancer support community offering free resources and programming for anyone impacted by cancer. If you think that sounds like an easy client to love, you’re absolutely right!

Our biggest project together to date is a full overhaul of their website overhaul. The previous site focused too heavily on Gilda Radner herself rather than the community she inspired, and had a limited color palette that felt too dark and somber for their brand. We reimagined and rebuilt the website from the ground up to create a warmer, friendlier vibe and put their community front and center, exactly where it belongs.

Scroll to see before & after →

See a few more highlights below! We’ve created a lineup of branded merchandise, refined rack cards to connect with patients in the hospital, wrote and edited social campaign videos, and designed wide assortment of other print and digital fundraising materials.

We are a very small nonprofit and new that we would essentially need any extension to our team during this campaign. Pen & Mug showed they cared about our organization and mission right from the start and we truly felt that commitment from the first meeting we had. 

Meghan Lamb, Director of Development & Marketing @ Gilda’s Club Middle Tennessee