LASSO

LASSO is an all-in-one SAAS platform for event management teams. (A growing tech/SAAS company + a tie-in to live events = two of our very favorite specialties!)

We partner closely with LASSO marketing leaders to elevate their brand by defining new brand style guides, developing new visual assets (like icons, illustrations and design motifs), and designing digital ads and other key communications. In everything we do for LASSO, we’re intentional about creating materials that both fit with their existing visual language and elevate the brand to new heights.

[Oct 3, 2024]

This is an ongoing project – we’ll have more LASSO stories and works to share soon!

For now, here’s a quick photo dump of some of the illustrations and digital ads we’ve been working on.

Pen & Mug immediately felt like part of our internal team. They learned our brand so quickly and everything they design always feels like a bespoke piece engrained in our brand and values and never feels like an afterhtought or a mass production. 

Danielle Porter-Condon, VP of Marketing