Services
Creative Alliance
Custom Website
Brand Identity
Banners & Signage
Motion Graphics
Partnership
2018 – Ongoing
Collaborators
Lightning 100
Friendly Arctic
Jud & Lindsey Lively
Photographers
Joshua Rish
Jonathan Sommer
Adrian Morales
Brendan Donohue
Kyle Dean Reinford
Colby Crosby
Molly Cotham
Lightning 100's
Live On The Green
Services
Creative Alliance
Custom Website
Brand Identity
Banners & Signage
Motion Graphics
Partnership
2018 – Ongoing
Collaborators
Lightning 100
Friendly Arctic
Jud & Lindsey Lively
Photographers
Joshua Rish
Jonathan Sommer
Adrian Morales
Brendan Donohue
Kyle Dean Reinford
Colby Crosby
Molly Cotham
~90,000
AVG. ANNUAL ATTENDANCE
5-6 DAYS
OF LIVE MUSIC
96% FANS
RATED THEIR EXPERIENCE EITHER “VERY GOOD” OR “EXCELLENT”
BEST CONCERT SERIES
2012 – 2022
NASHVILLE SCENE READER’S CHOICE AWARDS
BEST RADIO STATION
(LIGHTNING 100) 1998-2023
NASHVILLE SCENE READER’S CHOICE AWARDS
We’ve been a key part of the team behind Lightning 100’s Live On The Green music festival since 2018. Each year we’ve been entrusted with more and more, and have grown from a supporting graphic design resource to the LOTG team’s primary creative partner.
These days, our team is behind all graphic design and website management for the festival, including design and development of the current website, visual design for all marketing communications + sponsorship + on-site event signage materials, digital ads + social media graphics, animation, merchandise, and day-of event support.
The Website
One of the most exciting projects we accomplished during the 2019 season was creating Live On The Green’s new-and-improved website! The previous site was in need of a few key functional improvements, as well as a visual overhaul to align with the reinvented brand aesthetic. After some discussion with the team, we decided the best course of action to meet all requirements was to start from scratch and build something new from the ground up.
Beginning with a blank page (and a pen and a mug), we fully reimagined the website design and built each page from header to footer, creating all new visual assets like icons and color waves along the way as well. Then, when everything was quality-assured and ready to go… ROCKET LAUNCHING SOUND. 🚀 🚀 🚀
We have some mockups of the website and a screenshot of our Adobe Xd workboard below for your viewing pleasure, but the best way to experience this website is to go click around it yourself. Go ahead, we’ll wait right here.
Pen & Mug has been Live On The Green’s go-to for graphics and web design since 2018. They always make our visions come to life and do so with blazing fast speed. We will definitely continue to work with Pen & Mug!
Tom Hansen, VP Sales & Marketing @ Lightning 100