True South Puzzle Company

In honor of their 10 year anniversary in business, True South Puzzle Company hired us to elevate and optimize their brand identity – from logo to tagline to packaging and more.

The objective: “evolution, not revolution.” The True South brand is beloved by puzzlers and independent retailers alike, so we needed to be thoughtful about their brand recognition. Another consideration: the new packaging would have to be phased in over time as they produced new puzzles.

Our challenge was to create a new brand identity system that feels fresh and modern, that still looks recognizable and compatible on a shelf next to their older products, and that remains true to the company’s core values.

Website

Unlike their visual brand, a full-on revolution was in order for the True South website. Their online shopping experience had been lacking some luster, and behind the scenes their outdated tools for managing the web design + ecommerce were a full-on headache.

The True South team had valiantly muscled through these challenges for long enough – it was time to bring their website forward into the modern era.

Creative Alliance

Today we continue to serve as an extension of the True South Puzzle Company team, and are responsible for ongoing creative design, website management, product photography, social media content and more.

Getting to assemble True South puzzles regularly is not a strict requirement, but is definitely an added bonus!

We were so impressed with Pen & Mug’s handling of our brand refresh that we hired them to create our new website and content/copywriting for our social media outlets. They far exceeded our needs and expectations!

Susan Taylor, Founder @ True South Puzzle Co