Youth Champions

Youth Champions was founded in 2017, initially operating under the umbrella of AltaMed Health Services and using the AltaMed brand + website for their communications.

As the program evolved, the time came to establish Youth Champions as an independent nonprofit organization – which meant creating a new website and visual brand identity as well! 

We partnered with Youth Champions to design and build their a website that feels youthful, inviting, aspirational, energetic, and exciting to high-schoolers and their families! In that process, we also created brand style guides and new elements like custom icons, photo treatments, and design templates to keep the new YC brand consistent and compelling across all channels.

[Pen & Mug] were all-star partners!

Their actual designs were really remarkable – or team does not have designers on it, so getting someone who could bring our culture into the branding without our ability to verbalize what we needed was exceptional. I would also say that their company culture was amazing – they were truly wonderful to work with, made the experience easy, and made every encounter wonderful.

Michelle Durand, Executive Director @ Youth Champions