2018 - 2022
Live On The Green
Full-Service Visual Design & Website Support
Website • Brand Identity • Social Media
Event Signage • Illustration • Merchandise
Motion Graphics • Print Products
Pen & Mug has worked closely with the team behind Lightning 100's Live On The Green music festival since 2018 (and a few of our team members have been avid fans of the festival long before that).
In our first year of partnership we were responsible for managing the festival's existing website and creating a wide array of graphic design work for all their communications – from event signage to social graphics, lineup announcement to sponsorship pitches, motion graphics to print ads, and more!
After a successful first year, the LOTG team brought us back to be part of something that we're still a little giddy about: completely reinventing the visual brand of the festival. In close collaboration with the producers of Live On The Green and the legend himself Andy Bird of Friendly Arctic, we designed the festival's revolutionary new look: something brighter, friendlier, and summer vibe-ier that still feels big and epic and exciting.
Once we had that, it was up to us to redesign everything that the visual brand touches to align with the new aesthetic.