Brand Identity | Website | Apparel
Custom Icons | Print Products
The NashVilla is a luxury Bed & Breakfast that has got to be the coolest house in Nashville. From the atmosphere and amenities to the two working recording studios and a backyard to match, this place is somehow luxuriously comfortable and creatively electrifying all at once.
We linked up with the NashVilla team early in the process of creating this business, around the time that renovations to the house were just finishing up. The team had the property and the business name, and brought us on to take it from there and build the visual brand identity, website, merchandise, and more.
We started with some conversation and exploration around what the brand vibe should be. Who will stay here? (Musicians and music lovers.) What type of experience should people expect? (All the comforts and conveniences of a newly-renovated house, plus the privacy and simple joys of a B&B.) What will the house stand for that is larger than itself? (Among other things: Music. Celebrating it, sharing it, and honoring the fine folks who create it.)