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2021 + 2022

Big Machine Music City Grand Prix

Large Format Signage   |   Social Media
Print Products   |   Illustration

This is one of those projects that makes us grateful beyond words to call Nashville, TN our home base. Music City is uniquely designed and primed to host events on a massive scale, from the NFL Draft to music festivals to sports franchises of all kinds ... and now the IndyCar Series – the premier level of open-wheel racing in the United States, and the fastest cars in the world!

We are so proud to have been part of the Big Machine Music City Grand Prix since the beginning, and we've partnered with them for two years now to design the event signage, banners, stages and more that take over downtown Nashville for three days of high-octane thrills.

Shoutout to Big Visual Group for producing and installing everything we've designed, and to the entire Music City Grand Prix organization for bringing us onto the crew. We hope to see this event in Nashville for many years to come!

inaugural year stats:


record setting viewership

on-track series




to the music city economy

a large sign wrapped around the corner of a building, overlooking the race track
pedestrian bridge takeover
a large sign wrapped around the corner of a building, overlooking the race track
two Stadium Super Trucks doing doughnuts nose-to-nose
large truss signage for gate 1 event entry at the base of the pedetrian bridge
large truss signage for gate 2 area entry
large truss signage for the indycar paddock
Kristen Moser (manager, event operations) driving wayfinding signage around in a utility cart

"Pen & Mug is very easy to work with, very willing to try different systems and extremely efficient in communicating. Their positive attitude in a stressful and limited time leading up to the event was impressive. They are always quick to respond, proactive in getting things completed and went above and beyond in finding solutions and suggestions for various projects. Our event signage looked great thanks to Pen & Mug!"

Kristen Moser

Director of Operations

Riverfront area illustration
bike rack / railing banners
a golf card stickered up to look like a race car
bright yellow wraps branding the entrance to the pedestrian bridge for the inaugural year
social graphic
a huge sign at the top of the pedestrian bridge
a vinyl banner spanning the length of Korean War Veterans Memorial Bridge, a very photogenic section of the race track
point of sale beverage menus
point of sale food menus
a shaded 'cool down' area with misters
Big Machine X Party Zone stage banners
Big Machine X Party Zone stage banners
Big Machine X Party Zone tower wrap
stage banner and scrims for the main stage
a massive crowd listening to live music at the main stage
welcome members Club RPM VIP area signage
finish line flag stand banner wraps
grandstands packed with people watching the main event: the Big Machine Music City Grand Prix
victory circle stage banners
Music City Miles & Memories event logo
three winners on the podium, spraying champagne over a cheering crowd
fireworks over the Cumberland River

"A HUGE thank you for all Pen & Mug did to make this event such a huge success. Your attention to detail was amazing, you were quick, and you did it all with an amazing attitude. You are very much appreciated....THANK YOU!"

Brittany Olsen

Premium Hospitality Manager

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